Advertiser Information: Why Simpler Search?

Are you tired of the high costs and poor results of focusing your advertising dollars on costly Keyword Programs offered by Google™, MSN™, Yahoo™ and the other massive Search Engines?

Are you frustrated by the number of competitors you face for every purchase, and the costly Clicks from Searchers (or even competitors) that don’t produce sales?

Would you like a Fixed Cost alternative that will improve your Return On Investment?

You are invited to join the Simpler Search™ family of Category Specific Search Engines by placing an ad on this site.

An Ad placed on a Simpler Search™ Directory will be the best Advertising investment you’ll ever make...

For a fraction of the cost of “their” PPC (Pay Per Click) or CPI (Cost Per Impression) campaigns, our Fixed Cost Advertising program offers you an opportunity to reach customers looking specifically for what you have to offer, without having to wade through non-relevant search results. And, with Simpler Search™,  you no longer have to worry about those who are “just looking”, or about your site and Ad budget being victimized by Click fraud, because there are No Pay Per Click charges involved, ever.

When you do the math (as we did for some of our friends on a typical Keyword Ad Campaign) you’ll find that the cost of converting a Click into an order is getting to be exorbitant. With Conversion Rates (a Click through resulting in a final sale) averaging under 2%, the cost of decent Keywords ranging from $.50- $50.00 (depending on the Business/Industry Category), with 50% of Customers leaving the site or abandoning their Shopping Cart before completing a Purchase, and with the estimated cost of “Acquiring A New Customer” said to exceed $34.00 in many industries (not too many people know how to calculate this expense), you can quickly see how your on-line profits turn into bottom-line losses.

2 Examples of a Small Business Keyword Campaign
(Figures Used Are An Example For Reference)

#1

Center Column Top 3 Position of Sponsored Ads: PPC $1.50

Moderate Clicks Per Day: 150
Clicks Per Month: 4,500 = $6,750.00

Good Conversion Rate 3%  =  135 Orders
Average Order = $125.00
Gross Revenue: $16,875.00

Product Cost at a Low 30% = $5,062.50
Net Revenue = $11,812.50

Net Revenue – Advertising Cost  = $5,062.50

#2

Center Column Top 3 Position of Sponsored Ads: PPC $1.00

Moderate Clicks Per Day: 150
Clicks Per Month: 4,500 = $4,500.00

Average Conversion Rate 2%  =  90 Orders
Average Order $75.00
Gross Revenue: $6,750.00

Product Cost at a Low 25% = $1687.50
Net Revenue = $5,062.50

Net Revenue – Advertising Cost  = $562.50

Online marketing consulting firm PayingAttention.net reports Cost Per Click for Google, Yahoo and MSN on average rose to an average of $1.18 per click. These rates are much higher for highly sought after keywords in many key industries.

Once you add in the costs of any Shipping and Handling Charges that are not paid by the customer, plus Labor, Packaging and Storage costs, you are making a small amount of money for a whole lot of work.

That is why so many online businesses fail, despite having a great Keyword campaign with lots of Clicks.

Simpler Search™ is designed to be a value to advertisers and a pleasure for Visitors. Ads will be accepted from legitimate companies with Category Relevant offerings, on a first-come-best-placement basis. That is why we suggest you become an early member and establish a position of category dominance. We will never bump you from your placement as long as your account stays current and you adhere to our Terms and Conditions.

Through a network of Relevant Reciprocal Linked Sites, original and informational Articles and Reference materials, and topical Blogs, Simpler Search™ will generate increasing traffic over time, raising our position in the “organic” search results on the major Search Engines. Our slogan: “Just What You’ve Been Looking For” will prove true, as visitors to our sites will never find unrelated links in their search results.

To introduce Simpler Search™, we are offering substantial discounts for any Ad you place as a Charter Member and Free Ads with any placement of 3 months or longer.

We invite you to compare the cost of even our most expensive Ad, a full 120 x 600 Tower on the Home Page at $45.00 per month on a 3-month contract (even less on an annual basis) with your Current costs and you will quickly comprehend this as a cost effective opportunity. Our lowest priced Ad, at $10.00 per month, is a “no-brainer”.

So when you come to our official site, you can sign in with no obligation, select the Advertise With Us tab, review our offerings, and decide in which categories your ads belong.

And, let your friends know about these other sites, which will open soon as a part of the Simpler Search™ family of Category Specific Search Engines.